$30 million worth of handwoven carpets exported in 4 months

An official in Iran Chamber of Cooperative put the exports of hand-woven carpets at $30 million in the first four months of the current Iranian calendar year (March 21 – July 22).

 handwoven carpets exported

Abdollah Bahrami, Chairman of the Committee on Carpet, Handicrafts and Tourism of Iran Chamber of Cooperative added that $420 million worth of handmade carpets were exported last year.

Making the remarks on Sunday in a meeting on reducing the country’s dependence on oil exports, Bahrami stressed that the carpet industry enjoys a huge capacity in Iran and can replace the country’s oil exports.

He went on to say that some two million weavers are active in the country and the total annual capacity stands at 6 million square meters of handmade carpets which can bring around $3 billion for the country.

He said that the main export destinations of Iranian carpet are Germany, the UAE, South Africa, Japan, and China.


Handmade Carpet Shipments Decline to Decades Low

total of $50 million worth of hand-woven carpets were exported in the last Iranian year (March 2019-20), registering a 90% decline compared with the previous year.

In fact, last year was the worst in decades for Iranian carpet industry, according to the CEO of the National Association for Handmade Carpet Producers Cooperatives.

“This decrease in exports has many reasons, the main ones being US sanctions as well as the obligation set by the Central Bank of Iran for traders to repatriate the foreign currency gained from exports, which in turn significantly increases the risk of trade and discourages exporters,” Abdollah Bahrami was quoted as saying by Fars News Agency.


Salehi urges removal of constraints on export of handmade rugs

Head of Atomic Energy Organization of Iran (AEOI) Ali Akbar Salehi called for removal of restrictions facing export of Iran’s handmade rugs.

Salehi urges removal of constraints on export of handmade rugs

He made the remarks during his visit to the 27th International Persian Handmade Carpet Exhibition and said, “effective steps should be taken in this regard to remove bottlenecks and problems facing production and export of this traditional Iranian art and industry.”

He emphasized the necessity of paying due attention to the traditional Iranian carpet industry and said, “responsible officials need to devise necessary measures to eliminate obstacles facing export of Iranian handmade rugs.”

Handmade rug in the world is known as ‘Persian carpet’, he said, adding, “Iranian handmade rugs must be exported to the world markets without any restriction, so that it will eventually be able to attract people from other countries. In this case, high-quality Iranian carpets and rugs will hit the global markets in the best form possible.”

In this visit, Head of Iran National Carpet Center (INCC) Fereshteh Dastpak said that selling Iranian handmade rugs has recently been witnessed significant growth in a way that many large merchants consider purchasing carpet in the current situation due to the lack of price hike of this Iranian product against US dollar and gold coin.”


27th Iran Handmade Carpet Exhibition kicks off in Tehran

The 27th edition of Iran Handmade Carpet Exhibition, as the world’s most important and biggest event in the art and industry of handmade carpets, has kicked off in Tehran on Saturday.

Major handmade carpet expo opens in Tehran - Tehran Times

Known as the world’s biggest handmade carpet exhibition in terms of quality, quantity and production, the international Iran Handmade Carpet Exhibition will run through 31 Aug. 2018 at Tehran Permanent Fair Ground, with participation of over 670 producers, export companies and manufacturing units across the country.

Minister of Industry, Mine and Trade Mohammad Shariatmadari is expected to attend the opening ceremony of the event.

The exhibition is a professional showcase in demonstrating and providing handmade carpets. Iran National Carpet Center, as the sponsor and organizer of this important event, provides special facilities and options for foreign businessmen who are active in handmade carpet sector.

A number of business and trade delegations from various countries are expected to visit the exhibition and hold trade talks with Iranian producers and exporters of handwoven carpets.

Last year trade visitors from South Africa, Japan, Croatia, Brazil, India, Germany, Denmark, Serbia, Romania, Uruguay, Russia, Azerbaijan, Uzbekistan, UAE, China, Kuwait and Sweden among other countries took part in the exhibition.

The event attracts as many as 4,000 visitors each year.

According to statistics, Iran exports 45 percent of its hand-woven carpets to Asia, 43 percent to Europe and the rest to other continents. The Persian carpet has found several new clients for its carpet that include South Africa, Russia, Brazil, China and Indonesia.


Exports of Iranian hand-woven carpets rise by 21.7%

Head of Iran National Carpet Center (INCC) Fereshteh Dastpak said Mon. that $ 100 million worth of handmade carpets has been exported during the first four months of the Iranian year (beginning on March 21).

Exports of Iranian hand-woven carpets rise by 21.7%

Speaking to reporters few days before 27th National Hand-Woven Carpets exhibition kicks off in Tehran, Fereshteh Dastpak said “during this period (first four months of Iranian year), a total of 1,983 tons of handmade carpets have been exported to foreign markets.”

She said that last year, 5,400 tons of carpets worth $ 425 million were exported, indicating 17.9% increase compared to the year before, during which 5.741 tons valued at $ 359 million had been exported.

The INCC chairwoman also said that the exports of handmade carpets to the United States had doubled and added “during the first four months last year, $ 21 million worth of handmade carpets was exported to United States, while this amount reached $ 38 million during the same period this year.”

Last year, $ 126 million worth of carpets was exported to the United States, and its share of the total Iranian carpet exports was 29.7%.

She said that Germany, Lebanon, Britain and Japan – after the United States – imported the largest portions of Iranian handmade carpets and added that Germany imported $ 57.5 million of Iranian carpet last year, indicating 13.6% of the carpet exports .

According to her, last year, Lebanon imported $ 30 million, Britain $ 23.4 million, and Japan imported $ 23.1 million handmade carpets from Iran, accounting for 7.1 percent, 5.5 percent and 5.5 percent of Iran’s carpets exports, respectively.

The 27th National Hand-woven Carpets Exhibition will kick off on August 25 and will run until August 31 at Tehran International Permanent Fairground located in the north of the capital.


Ankara hosts Iranian carpets’ exhibition

A special carpet exhibition aimed to introduce Iranian culture and handicraft is being held at Ankara’s Panora Mall, Turkey.

Ankara hosts Iranian carpets' exhibition

The 10-day exhibition displays 24 hand woven rugs and pictorial carpets, the designs of which inspired by nature, Koranic verses and Iranian nomad’s culture and life style.

There is also an Iranian artist present at the center who weaves a carpet live and explains different process and aspects of making rugs.

On the sideline of this exhibition, a group of musicians perform traditional Iranian music for visitors.

Iranian hand-woven carpets are exported to 80 different countries, with US being one of the leading markets by a total share of 30 percent. The value of this export was around $424 million in the past Iranian fiscal year, corresponding to March 2017 – March 2018. This is while following US President Donald Trump decision to withdraw from Joint Comprehensive Plan of Action (JCPOA), the US Treasury Department announced it had revoked licenses to trade in Iranian carpets.

Some 2.5 million Iranians are making a living from producing and trading carpets and the country’s carpet industry plays the biggest role in employment in rural areas, said the head of Iran National Carpet Center (INCC) Fereshteh Dastpak on July 16, adding, “Countries such as China, Nepal, India and Pakistan have made a lot of efforts and investments in hand-made carpets, but Iran is still out of their reach in producing and exporting this product.”


Iran, Russia to remove barriers to handmade carpets export

Head of Russia-Iran Joint Chamber of Commerce Vladimir Obidnov called for holding a specialized exhibition of Iranian hand-woven carpets in Russia.

Iran, Russia to remove barriers to handmade carpets export

During the meeting with head of Iran’s National Carpet Center Hamid Kargar and officials of Iran National Carpet Center, Obidnov pointed to the Russia’s interest in the Iranian hand-woven carpets, asking for holding a specialized exhibition of Iranian hand-woven carpets in Russia.

“The issues related to the temporary import of Iran’s carpet to Russia can be solved through talks and implementation of executive approaches,” he noted.

He expressed the hope that the first exhibition of Iranian hand-woven carpet would be held in Russia in October or December, 2017.


Iran exports $84mn Persian carpet to US

 Industry Minister Nematzadeh said Iran’s exports of hand-woven carpets to the US was $84mn in the previous year indicating a significant growth compared to the figure for the year before which only stood at $2.7mn.

Iran exports $84mn Persian carpet to US

During a visit to Iran National Carpet Center, Mohammad Reza Nematzadeh pointed to the President’s order on boosting production and employment saying “over the past year, great efforts were made to connect the Iranian industry to the global one including international contracts in the auto industry which need to be extended to other fields like the carpet industry.”

He said carpet exports suffered poor conditions during sanction years stating “the process has been fortunately facilitated though all barriers faced by producers and exporters need to be removed.”

“Unique features of Persian hand-woven carpet offer great opportunities for sustainable production and employment,” highlighted Nematzadeh adding “the knowledge for production of Iranian carpets needs to be transferred to the younger generations as well as that local markets should become strengthened in line with exports.”

He deemed it as necessary to hold business and commercial courses for carpet weavers; “inscribing Persian hand-woven carpets on the national and international lists of cultural heritage proves valuable only when it prevents fraud and increases exports.”

“Increased value added in manufacturing carpets should be the main priority in order to promote economy, production and employment as well as to make successful and dynamic presence in international markets,” he concluded.

Also during the visit, Head of Iran National Carpet Center Hamid Karegar said 350 million dollar of Iranian hand-woven carpets were deployed to various countries.

“America, Germany, Lebanon, UAE, Pakistan, Japan, Britain, Qatar, South Africa and Australia were the top ten costumers of Persian carpet in the previous year with the American taking the lead in imports of the product from Iran,” he continued.


Baradaran-e Ziadi Carpet Company

Baradaran-e Ziadi Carpet Company has an outstanding experience in the business of handmade carpet production and export for 22 years.  We made an interesting interview with Mr. Ziadi, General Manager of the company.

Q:   Please give us an insight about activities of Baradaran-e Ziadi Carpet Company.

A:  We have been in this business for 22 years.  Our main policy has been to identify customer desires and needs in order to find the best way to satisfy them.  We are always up-to-date about market trends and give top priority to be present at international exhibitions.

We are strong in carpet design, natural color selection, and skillful carpet weaving in Iran.  We are fully equipped for producing top quality handmade carpets.  We only have to work hard on identifying market taste.  Many producers believe the more delicate the carpet, the easier it will sell.  I think successful carpet sales depend on three key factors: color, color, and color.

I believe that customers highly value color combination of carpets.  They match carpet color scheme to their house decoration before looking to carpet design.  Carpet color combination should match their furniture, wall paint or covering, curtains, and other household fixtures.  We have taken advantage of our capacity to produce carpet in variety of color schemes for international markets.

Communication media keep producers fully informed about rapid changes in customer needs and expectations forcing them to modify their carpet patterns every six months to offer new collections to the market.  Producers who fail to keep up with market trends rapidly lose their competitive edge.

We have carpet production in locations that are well-known for their high quality, original design, and skillful weavers, including Azerbaijan and Varzaquan.  We have Gabbeh production in many parts of Iran.

Every Iranian city has its own patterns, color schemes, and traditional design.  Each one of these can have its own market.  Therefore, we have no limit for where we have our carpet production.

Carpet production in rural areas is different from large production facilities.  Because, a rural producer ties love, simplicity, purity, and natural beauty with every tie she makes to the carpet.

In spite of duplicate copies made by other countries, Iranian carpet still stands out because of using top quality materials such as Iranian wool, vegetable colors, and silk.  Vegetable color is the exceptional feature of our carpet production.

Q:   What are the features of a good carpet design?

A:   A carpet weaver should never worry about design.  All she has to do is to look around and observe the beauty of mountains covered by flowers in natural surroundings spread out in a plain before her.  I believe every view and color combination can turn into a beautiful carpet.  Carpet is not just a woven material.  It has its own identity and life.

In a recent trip to a rural area in Azerbaijan for Gabbeh I was asked for design and pattern.  I asked a weaver’s child to draw me a painting on a piece of paper.  I gave this drawing to my weavers and asked them to produce the same pattern for me.  I believe a carpet should be full of feelings.

Q:   how important is to participate in international exhibitions?

A:   I believe a handmade carpet company should have a strong presence in international exhibitions in order to get a feel for the market.  Our highest sales volume in exhibitions comes from patterns that have been made based on market interests.

Creation of every employment in industry costs about $50.000.  An employment in handmade carpet industry is costs much less.  Ziadi Carpet Company presently employees 170 families in its carpet production.


Hamid Kargar: Persian carpets remain unrivaled

Despite domestic issues and international barriers to trading Iranian hand-woven carpets, Persian rugs are still frontrunners in the global market, according to the head of Iran’s National Carpet Center, Hamid Kargar.

“Iran accountsfor more than 30% of global carpet trade and its rivals, including India, Pakistan and Turkey, rank after Iran,” the Persian daily Ta’adol quoted the official as saying on Saturday.

Kargar noted that the Persian carpet is not only a top-ranking global commodity in terms of exports, but is also a brand that draws global attention to its quality, history and diversity.
“In Iran, there are many regions where carpet-weavers produce unique brands of rugs,” Kargar said, highlighting the competitive advantages of Iranian carpet-weavers over their competitors.
Iran has 1 million carpet weavers, of whom 289,000 are active in Isfahan Province. More than 1,000 tons of hand-woven carpets worth $21 million were exported from Isfahan last Iranian year (March 2014-15).
Its handmade rug exports during the period showed an 8% rise compared to the previous year, which, according to Kargar, was “the worst year” in the past decade in terms of Iran’s hand-woven carpet exports.
Although over the past decade, Iran has exported an average of $500 million worth of hand-woven carpets annually, exports of the product dropped to $314 million two years ago due largely to sanctions imposed on Iran for its nuclear energy program.

American Market

As part of an act ratified in September 2010, the United States, the biggest buyer of Iranian hand-woven carpets then, imposed a ban on their import among other products.
Before imposing direct sanctions on imports of Iranian hand-woven carpet, the US imported more than $82 million worth of Iranian carpets every year, accounting for 16.5% of Iran’s total annual carpet exports.
“Since 2010, we lost one-fifth of our exports … However, we expect Americans to welcome Persian carpets again because of its unique designs and colors,” Kargar said.
Hopes for regaining lost markets rose among carpet exporters as Iran clinched a historic deal with the world powers, namely France, Russia, China, Britain, Germany and the United States, on July 14 in Vienna to bring a 12-year nuclear standoff to a halt. The Vienna pact caps Iran’s nuclear activities in exchange for the lifting of sanctions in the upcoming months.
With sanctions-relief on the horizon, carpet traders are eying a return to the American market where the demand for this product is still high. According to Kargar, an American trade delegation is set to visit Tehran in late January or February 2016 to discuss purchasing Persian hand-woven carpets.
“The delegation will include traders, carpet researchers, writers and journalists. The visit will mark the beginning of a new chapter in Iran’s hand-woven carpet industry,” he said.
In fact, the industry has already showed signs of improvement as a result of the government’s efforts to improve relations with the world in the past two years since President Hassan Rouhani took office.
More than 5,000 tons of hand-woven carpets worth $330 million were exported last Iranian year, indicating a 2.7% increase in value compared to a year before.
“The increase is a welcome sign,” Kargar said. “However, we expect exports to rise much higher to $500 million a year, once we reenter the American market.”

Growing Markets

Besides the United States, carpet traders are also expecting a rise in exports to countries that have recently joined Iranian carpet export destinations.
There are two types of markets for Iranian hand-woven carpet, Kargar points out. The first group includes traditional buyers that have known and imported the product for a long time. European countries led by Germany, some Arab states such as Lebanon along with the United States fall in this category.
On the other hand, China, Russia, South Africa and Brazil among some other countries have started importing since only a few years ago, he says, adding that exports to these markets have also been on the rise.
In order to boost exports, Kargar notes that there are issues besides sanctions that have been holding back the sector in the past few years, which need to be resolved.
High inflation, hike in raw material prices and transportation costs, saturation of traditional carpet markets and a shift in customers taste, according to Kargar, are among those issues.